Share your feelings without words
“This fun and innovative app is going to change the way the world reviews anything, and change the way market research is collected and shared.”
Matt Marshall, Executive Producer, DEMO.com
The Smurks® app lets you send messages to friends or tag the places you love (or don’t) with exactly what you feel.
Give us just one minute and we’ll show you how.
Our team previewed the Smurks mood data system at DEMO Spring 2012. Watch the presentation and picture the possibilities — play the DEMO presentation (5:30 min).
The app
The original iPhone, iPad and iPod touch app has been retired from the App Store. A cross-platform rebuild is in the works.
Stay up to date
In the news
- There’s a smurk for that — Smurks puts the heart in the machine | Nibletz
- Smurks uses emoticons to gauge the mood of crowds | VentureBeat
- The Smurk: the new face of mood measurement? | Daily Research News Online
- Smurks … maps out the range of human emotion | Huffington Post
Features
- Smurks: a single, manipulable face is your interface to nearly 350 distinct, nuanced emotional expressions.
- Wurk Smurks: another 50+ Smurks that communicate drier information like “I’m on the phone,” “Ka-ching,” “Must have coffee,” or “Let’s do lunch” — grouped thematically in familiar looking menus.
- Jurk Smurks: shake your phone just for the fun of it and see what happens. Then share the fun!
- Share your Smurks with friends via email or texting, or on Facebook and Twitter.
- Use Smurks as a speedy hub to switch back and forth between Facebook and Twitter to follow friends, post or tweet, with or without smurking.
Compatible with iPhone, iPad and iPod touch.
Need help? You’ve come to the right place
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For tips and techniques see the
Hints page.
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We also have some videos to help you get into Smurks.
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Got troubles? See the
Wurkarounds page.
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To report a problem or suggest a great new feature, please
email us.
Videos to help you get into Smurks
- Smurks overview (30 sec)
- Finding Smurks (4:30 min)
- Sending Smurks (3:45 min)
For historical (and perhaps even hysterical) reasons you can still view the old Smurks demo (6 min).
Or some background about Smurks
- An interview with Pat Byrnes (4 min)
- Pat Byrnes, extended interview with CU@USC (24 min)
- The Smurks launch party (1:20 min)
Want to hear what others are saying about Smurks?
About Iconicast
We are humans who like technology. Okay, we love it — but not at the expense of our humanity. We think that there may be others like us on this planet. We think you might be one of them. We are here to unite with you. Greetings, human. We salute you.
The same design, put to work
The same innovative design that made Smurks fun for messaging friends and constructive for children with Autism can now be used to quantify people’s feelings. That means Smurks is set to revolutionize market research and product rating by letting people show how they really feel about… well, about anything!
Want to learn more? Contact us.


